10 Athletes. 10 Sports. 10 Countries. One Obsession.
- Part 2 of the One Obsession global campaign roll out, March-December 2015.
- An ongoing series of One Obsession campaign stories and portraits, spotlighting global athlete icons and hero products.
- Conception and ideation. Creative development. Art direction for all film and photoshoots. Content creation. Media rollout.
- Sao Paolo, Laax, Whistler, Barcelona, Sydney, London, LA, San Diego, Tokyo.
- Gabriel Medina (Surf), Stale Sandbech (Snowboard), Sean Petit (Ski), Marc Marquez (Moto GP), Virat Kohli (Cricket), Mark Cavendish (Cycling), Eric Koston (Skate), Shohei Ohtani (Baseball), Matt Kemp (Baseball), Ashley Greene (Fitness).
