The start of a new chapter for Oakley brand communications. Launched globally in February 2015. 

The creative culmination of an 18-month journey that encompassed the procurement of a new creative agency partner, the development of a new 3-year communications strategy, a new creative platform that united all category and regional storytelling, a new tone of voice, social media and content strategy, and a major outdoor and digital media roll-out worldwide. 

"Every great creator, athlete and innovator is driven by an internal passion - a desire to turn their dreams and ideas into reality".

http://www.oakley.com/one-obsession

-D&AD Merit Award / Photography

-OneShow Finalist / Design & Photography

-Creative Review / Best Photography 

The story of Hawaiian photographer Amber Mozo and how she overcame her fear to shoot Pipeline, the wave that took her father's life. 

A short film, editorial feature and social content campaign, distributed across the Red Bull Media Network and surf partner channels. 

+5 Million Video Views

Global Red Bull Instagram Feature

Vimeo Staff Pick

Multi-platform global campaign celebrating three decades of Oakley Design innovations, featuring unseen design drawings and rare assets from the Oakley Design Vault and a film series telling the untold stories behind the brand and its iconic designs. 

https://hypebeast.com/2014/7/hypebeast-spaces-inside-oakleys-sci-fi-meets-steampunk-headquarters

The Oakley chesterfield world tour. From a wakeboard lake in South Africa to a velodrome in Manchester, Armchair TV was a content series developed for YouTube that went behind the scenes at Oakley events and inside the Oakley world of sport. A series of backstage interviews and pro athlete tutorials featured Nick Davies, Kye Forte, Tyler Chorlton, Victoria Pendleton, Kevin Pietersen and Ian Poulter. 

A packaging project with the Pop Up Pinhole Company - a Kickstarter funded start-up that makes beautiful do-it-yourself camera kits. 

Our special edition package for the "Latch" eyewear release could be upcycled into a medium format camera. The pack included Latch glasses, an Atiba Jefferson photo book, signed Polaroids of the skate team that designed the glasses and a custom case. 

Global retail and social campaign to promote World Sight Day and raise funds for our charity partner One Sight.

Oakley called upon it's roster of professional athletes, including Olympic champion skier Lindsey Vonn and skateboard star Ryan Sheckler, to participate in the #helptheworldsee social conversation and encourage others to do the same with a simple and fun "hand glasses" gesture.

Photography studios were set up in flagship stores, nominations were made via social media, and photo assets were used for gallery style window displays. 

Press launch and media relations for Nike Mayfly. 

The ultimate lightweight running shoe that expires after 100km. 

A personal passion project to revive a heritage cycling product from the 1940s and inspire a social enterprise. 

From leading a team of designers to reimagine and redesign the original alloy water bottle for the modern day, to working with an overseas manufacturer to produce a fully sustainable and recyclable product, it has been an inspirational and educational journey so far.

My labor of love has also involved creating a crowd-funding campaign that reached $25,000, the development of an e-commerce site, a charity partnership with Re-Cycle, a marketing and PR effort that led to support from British cyclist Victoria Pendleton and media attention in GQ, Esquire and The Guardian, and most recently, a TEDx talk in front of an audience of 1300 people, that gave me a platform to talk about the project and the issue of plastic pollution that fuels it. 

We are currently sold via Paul Smith London, Merci Paris, Tokyo Bike, Temple Cycles, Rouleur, and Labor & Wait.

www.coloral.cc 

www.instagram.com/coloral1947