Media relations, owned channel content and retail marketing orchestration for the launch of the Liberty x Staple Oakley Frogskin glasses in NYC, LA and London. 

http://www.complex.com/style/2014/09/luke-james-models-staples-collaboration-with-liberty-of-london

UK media launch for Oakley x Supreme limited edition Frogskins. 

http://www.supremenewyork.com/news/356

Part of an "Artist Series" initiative that involved media activity, content creation and live experiences to support the following special edition pieces over a 3-4 year period: 

_oki-ni London

_Colette Paris

_Andrew Petterson

_Barry McGee

_Original Fake

_London Police 

_Frank Kozik 

_Will Barras

_Caia Coopman 

A nationwide search for emerging artists and designers to become part of the Oakley "Artist Series" program with their own edition. Spanning media and design partnerships, an interactive digital submission platform and a live experience in London, where the overall winner was revealed. 

Development of the Disruptive by Design brand narrative and film script as part of the global brand culture campaign. Creative direction and oversight of all aspects of production for the brand film, including the engagement of Kevin Spacey for narration - culminating in a 2-hour studio recording and collaborative work session with the Oscar winning actor in NYC. 

Athlete photography collaboration with renowned portrait photographer Rankin, featuring Mark Cavendish and Kevin Pietersen. 

UK media relations for the Nike x Marc Newson collaboration. 

The Wearable Revolution. 

Project management of Oakley CEO Colin Baden's participation at CES in Las Vegas, 2015.