Oakley Custom

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Oakley Custom Projects.

Business Unit lead for London 2012 Custom Eyewear Program across product, marketing and distribution - own retail and key accounts.

Launch of 2012 Custom Program with 6-week takeover of London Design Museum, including “Lens Tinted” windows and “Show Your Colors” custom eyewear bar for athletes, influencers and guests.

Brand Creative lead for global rebrand of Oakley Custom identity, messaging, digital experience, and retail presentation.