Red Bull Creators of the Game

Red Bull presents Creators of the Game.

Red Bull Creators of the Game. The Pitch is Your Canvas.

Concept development, programming and execution of a unique event concept and multi-media content platform for Red Bull.

A celebration of soccer artistry, on and off the field of play, in the Arts District of Miami, Fl - two weeks before the 2018 World Cup kicked off.

The event played host to the Neymar Jr Five USA Finals (64 teams competing from across the US, for a place in the World Finals in Brazil) and brought together a host of artists, freestylers, FIFA gamers, media personalities and soccer legends to experience a unique pop-up art exhibit.

2m views were generated from a live broadcast on Facebook in addition to millions of views from social influencer content onsite (10m+), partner content syndication (Copa 90 and Bleacher Report), a Red Bull Snapchat takeover and a 10-minute documentary feature on Red Bull TV.